Posts Tagged “room”
A crisp, bright screen makes this smartphone appealing – but Samsung’s new in-house operating system doesn’t
What is it? Samsung Wave GT-S8500 – the first device to run Samsung operating system Bada
Category: Hardware and software, given the newsworthy nature of operating systems these days..
You’d use it for… On the move, personal or business. It’s not going to intrude on BlackBerry’s ground as leading high-performance business mobile device, but the Wave sits happily as a phone suited to staying up to speed while on the move.
First impressions: what is it like to look at, to hold, to use? Perfectly good look and feel to the phone, a sturdy but slender shell encasing a fairly high-spec bit of mobile kit. It’s when you activate the screen things start to go downhill.
The home screen – quite separate from the screen of apps – has six iterations as you swipe your finger right-to-left, inching across a background of some picturesque eastern European town square.
Each of these five modules is for housing a quick access single widget – but the access isn’t so quick after four or five swipes of the finger. Navigating from the home screen to your downloaded apps directory takes another click. Granted, the software is snappy and quickly responsive, but these things all pile up in the “pointless” file.
And you can’t swipe up to the URL bar in the browser, forcing you instead to press an on-screen button. Seems needless.
What does it really do well? Mobile internet has a well-suited clean font, made all the more appealing by the crisp super AMOLED screen. Put the Wave side-by-side with an iPhone 4 and a 3G – you’ll see the difference. FYI: guardian.co.uk looks better on a Wave than a 3G.
Keyboard keys appear far too close together, but typing seems to work fine if not more usable than on the iPhone. When browsing the web, pinching zooms are clunky and not instantaneously responsive.
Video playback is impressive, on the eyes and the ears. Creating media is a good experience too, the 5MP camera shooting strong video and stills taking allowing nifty features like user-directed focus.
What’s the cost? Around £300 sim-free; a 24-month contract, free handset, will set you back between £25-£45 per month.
What’s it up against? A smartphone market with less wiggle room than the App Store. It’s a relatively ruthless market out there for high-end devices, software increasing in consumer importance at a rate of knots.
With Bada, Samsung is late to the party and forgot to invite its marketing muscle. For this reason alone, Wave falls short of the majority of recently-released Android devices – Samsung have plenty of work to do before the release of Bada-powered Wave 2.
Blind us with the tech specs, then: Quite a few headline tech specs come with the Wave: the 5MP video/still camera will draw the punters – 5x zoom for stills and 720p video recording make the feature more than adequate; the Super AMOLED screen is a turn on, but likely only to the techies.
As light as any iPhone, the Wave is slimmer but only at a stitch. At 3.3 inch, the Wave screen limits its viability as a comfortable-to-use mobile internet device. With 2GB internal memory as standard, most users will require a MicroSD card (up to 32GB capacity).
What’s it good for? Taking and sharing decent-quality stills. It would be good for accomplishing tasks quickly if there weren’t so many naggingly bad points of user experience making pretty much any task an exertion.
What are its failings? One word: Bada. A few more words: the cramped feeling while using SMS, the uneconomic use of the 3.3 inch screen made worse by the majority of the screen having a black (or very dark) background even when running apps.
Will I have to read the manual? Does anyone still read manuals? If new to Samsung, you may need to Google “Help! I’ve accidentally locked my Samsung Wave – what now?”
How long is the battery life? With its 3G signal sensor turned off, the battery will last you over 24 hours from full – more than can be said for any iPhone before 4.
What’s its USP? The Wave’s USP would have to be the Super AMOLED screen which, on this score alone, puts it near top of the class for smartphones. That said, I don’t know one single person who’s been sold a phone on screen specifications – and it’s not great marketing fodder either.
Rating out of 10: 6.5
Finally, is it worth it – yes or no? Not at the current price. There are countless devices (and countless yet to be released) doing a better job and with a better operating system. Don’t hold out for the Wave 2.
Rating: 3/5
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(Source The Guardian)
Tags: 10, 3, all, android, App Store, Blackberry, card, consumer, contract, free, gadget, gadgets, google, iphone, line, marketing, mobile, mobile phone, mobile phones, new, phone, phones, released, review, room, sam, samsung, sim, sol, uk
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Kent-based MoCo looks to have moved early with a smart O2 exclusive, as distribution space continues to consolidate and resellers align with operators
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(Source Mobile News CWP)
Tags: deal, mobile, Mobile News, new, o2, room, sol
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Kevin Turner, Microsoft’s chief operating officer, certainly thought so. So we thought it might be worth a point-by-point comparison
Comparisons are odious. That’s why it’s usually journalists and marketing people who indulge in them. So indulge me while I pick some apart.
Quoth Kevin Turner, Microsoft’s chief operating officer – the man who makes sure that the money is coming in right, who makes sure that the wheels of the company’s bank accounts are turning fast enough to satisfy shareholders – earlier this week: “One of the things that I want to make sure that you know today is that you’re going to be able to use the Windows Phone 7 and not have to worry about how you’re holding it to make a phone call.” He said it at Microsoft’s Worldwide Partner Conference, adding: “It looks like iPhone 4 might be their Vista.”
Though Turner wasn’t to know it, Apple was even then preparing its press conference to explain what (if anything) it was going to do about the whole iPhone 4 reception issue. 22 days after the release of the iPhone, Jobs led a press conference explaining that anyone who’d bought an iPhone 4 could have a free “bumper”. (The office joke: 1 day to diagnose the problem, 21 days to prepare and rehearse the presentation.) Those reception problems? Common to all phones, insisted Jobs, who deflected lots of questions in his customary expert way.
That leaves the “PR experts” who earlier this week told Cult of Mac that Apple would have to recall the iPhone 4 looking pretty stupid. Because they were stupid. Pause for a moment and remind yourself: on what grounds are items recalled? Oh yes, when they cause injury or death, or pose a hazard to the public. Losing your data reception because you (avoidably) covered the exposed antenna definitely likes in the category that Twitter calls #firstworldproblems. The idea that Apple would recall a device on that basis is simply laughable. In every newsroom, there’s a point early in the day when your news edior asks you what’s going to happen over some scheduled story: on Friday morning (UK time, before Cupertino was yawning and turning the alarm off) I was asked what would come out of the Apple press conference, and I said that Apple would portray problems with antennas as common to the entire industry, that it would offer free bumpers or cash refunds, or a full refund for anyone who wanted them, and that there was no chance of a recall. Do you think I qualify as a PR expert on that basis?
But let’s go back to the eminently sane and reasonable Kevin Turner. In his speech, he acknowledged that in the areas both of Vista and mobile phones, Microsoft had a bad patch. He’s happy now to praise Windows 7, and is full of expectation for Windows Phone 7. (Others differ, of course, but we have to wait and see.)
However, the idea that the iPhone 4 might be Apple’s “Vista”? Let’s try the comparisons.
Vista: fell seriously behind schedule, requiring Jim Allchin to take the project through a “reset“. iPhone 4: released on the schedule everyone expected, at Apple’s Worldwide Developers Conference.
Vista: dropped much-promised features including WinFS as part of the “reset”. iPhone 4: we don’t know what features were planned for it; we only know what we got, which is a ceramic case to (try to) improve signal reception, and a screen with a remarkable pixel density.
Vista: met enormous resistance from consumers, who couldn’t understand why it looked and ran so differently from its well-received and hugely popular (if insecure) predecessor, Windows XP. iPhone 4: sold 1.7m in first three days, of whom 75% were owners of the previous version, according to data on both sides of the Atlantic from Bloomberg and AQA.
Vista: met even greater resistance from Microsoft’s main customers in enterprises, who didn’t like the fact that it didn’t run a lot of the software that ran on Windows XP. iPhone 4: ran any and all apps that ran on previous iPhones and/or iPod Touches.
Vista: offered substantially greater security and reliability than predecessor. iPhone 4: offered the same security and reliability as predecessor, plus cooperative multitasking.
Vista: was the subject of a court battle which exposed internal emails from Microsoft, revealing disquiet inside the company over OEM PCs which described themselves as “Vista-ready” even though they would not be able to run any but the lowest-specified versions of Vista. iPhone 4: is the subject of a claim by the Wall Street Journal that people within Apple knew about problems with the antenna, but that Jobs nixed their criticisms because he liked the design. At the press event on Friday, Jobs called this “total bullshit”. Decide for yourself who’s telling the truth.
Vista: Microsoft never “apologised” for Vista, since it didn’t feel the need to. iPhone 4: Jobs admitted that “we’re not perfect” but then added that nobody is. You’d be hard-pressed to really call it an apology.
Vista: Wouldn’t run on some Microsoft execs’ machines when they tried to upgrade them. iPhone 4: Worked OK – though some people updating older phones have had problems with the latest (iOS 4.0.1) update “bricking” them.
So on balance, is the iPhone 4 really like Vista? It’s hard to overstate how monumental a screwup the development of Vista was. The entire development had to jettison key elements, such as WinFS (for search), and try to focus on getting the operating system out of the door. And as soon as it was released, people started complaining about its weird user interface experience; which led a Chinese Australian to set up a site where people could unload about it. (He was snowed under within days.) It’s still worth looking at that site, and seeing whether the points that people have made there have been fixed in Windows 7.
In short, the iPhone 4 antenna issue isn’t Apple’s “Vista moment” – despite what Turner might wish. It’s an annoyance to people who’ve spent that money, but Jobs’s numbers about the low level of returns (1.7%) compared to the 3GS (6%) – which will be pored over by analysts, and will have the force of a financial statement, meaning that if Jobs has fibbed then he’s theoretically liable to be hauled in front of the Securities and Exchange Commission – indicates that unlike Vista, users are actually very happy with it. (That’s also the anecdotal response I’ve had on Twitter.)
Sure, you might be annoyed, if you queued overnight or for hours in the baking sun, that the phone isn’t perfect. But there are lots of phones; personally I don’t have an iPhone or an iPad, because presently I think they’re too expensive for what they offer. You could easily choose another. The snark on view on Twitter indicates, to me, a strange sort of envy on the part of many people; a desire to see a company brought down because of its hubris, rather than its failings.
Certainly, Apple has never wanted for hubris, but it does try to live up to its own aims.
But what about the company that made Vista? There are still challenges ahead for Microsoft: the fact that Google is winning Office customers over to its much cheaper Google Apps products (something that Turner alluded to in his speech – search for the first mention of ‘Google’); the fact that it is only managing to grow its Bing search engine share by spending $1 for every $1 of business it brings in; the fact that Windows Phone 7 remains an unknown quantity which the company has all but staked its reputation in the mobile market on. (Sales of Windows Mobile licences, the previous generation, are dwindling; it would be interesting to see what the licensing revenue is for them. Apparently HTC, once – possibly still – the biggest licensee of Windows Mobile is going to go with Windows Phone 7 – though it seems to be doing rather nicely out of Android at present.)
Lastly, the point that so many people overlook about Apple relates to its ambitions for the iPhone. These are rarely stated. When Steve Jobs launched it in 2007, he said the ambition was a 1% share of the entire phone market: “10 million units and we’ll go from there.”
That’s not the sort of barnstorming that you expect from most companies; they talk about capturing huge chunks. Apple wasn’t looking to get huge share. But you can bet that, being Apple, the plan was to make a lot more than 1% of the profit out there. Apple doesn’t necessarily want to dominate the market for smartphones (though it would certainly be happy to do that, just like the market for digital music players, where it effectively has a monopoly). It just wants to dominate all the profit. The cost of issuing these free bumpers to iPhone owners is going to be about $50m at the most (assuming 5m buyers and a $10 cost to Apple for the whole transaction.) The issue might have cost it more – but you can bet it’s not going to stop it rolling on. That’s perhaps the only way in which the iPhone 4 is really like Vista: it’s not going to stop the next stage of its ambitions.
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(Source The Guardian)
Tags: 10, 3, 3gs, all, android, apple, cheaper, compare, compared, comparison, consumer, email, free, google, HTC, iphone, latest, lg, marketing, mobile, mobile phone, mobile phones, new, phone, phones, released, returns, room, sam, sim, sol, storm, test, three, Touch, twitter, uk, update, world
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Jonathan Ive has designed his masterpiece, says Stephen Fry. And there’s video-calling and the crispest display ever
Just as the frenzy of the iPad launch subsides, it is time for anti-Apple frothers to have a new device waved in their angry faces and for pro-Apple droolers to get verbally bitch-slapped in the blogosphere for falling once more for Steve Jobs’s huckstering blandishments.
A year ago, iPhone 3GS was released with a new operating system and now iPhone 4 arrives with iOS 4.0, offering an array of long-awaited functions. Since that 2009 3GS launch, the Taiwanese manufacturer HTC in particular has upped its game and risen to Apple’s challenge, producing handsets for the Android OS that offer slews of features, including free turn-by-turn navigation, multi-tasking, removable batteries and highly customisable interfaces. What can Apple do to wrench back the crown?
The iPhone 4 is an object of rare beauty. Noticeably slimmer but a trifle heavier than predecessors, its new heft only adds to the profound feeling of quality and precision that the device exudes. Sharper edged, it is girt by a stainless steel band which cleverly houses all the antennae required by a modern smartphone. Jobs himself made a comparison between iPhone 4 and a classic Leica. With this device in my hand, I feel that I am holding its designer Jonathan Ive’s personal prototype, hand-machined as a proof-of-concept model. Ive is surely one of the most influential and gifted designers Britain has ever produced and the iPhone 4 may well be his masterpiece.
The phone is available unlocked in the UK. Mine came with a Vodafone mini-SIM which I swapped for an Orange, the network change working perfectly straight away. On the front can be discerned the lineaments of a forward-facing camera and, in the glorious glass obverse (which leads one to speculate that future models might allow solar charging), an extra eye reveals that LED flash has finally arrived. The existence of the front-facing camera allows video calling: Apple’s new open standard for this, called FaceTime, neatly and transparently turns an initial mobile phone call into WiFi video chat, saving data charges.
Once I had located someone else with an iPhone 4 (not easy the week before launch), I found FaceTime worked with astounding ease and in very impressive resolution. The main camera has been upgraded to 5 megapixels (crucially, without diminution of pixel size) and produces stunning images that might be, for many, reason enough to upgrade, especially when you consider the iPhone 4′s remarkable new Retina display. Retina delivers the crispest images I have ever seen on a smartphone. I found myself staring at onscreen text in disbelief.
Apple has produced, and third parties will doubtless emulate and improve, rubberised wraparound belts for iPhone 4 called Bumpers. They come in all kinds of colours and give the device great resilience. (I saw an Apple executive gleefully hurling his bumpered iPhone 4 across a room). With 720p HD video, a full-featured iMovie editing app, sweet multi-tasking, better mail, spellcheck, a bigger battery, inbuilt 3-axis gyroscope (wait for the gaming implications of that alone), extra pep and polish and that droolworthy form factor, Apple has once more leapfrogged the competition. HTC Android handsets still impress and offer a viable alternative for many, but iPhone 4′s star quality is irresistible.
stephenfry.com/blog
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(Source The Guardian)
Tags: 10, 3, 3gs, all, android, apple, apple iphone, blog, charges, comparison, free, HD, HTC, iphone, iphone 3gs, line, mobile, mobile phone, mobile phones, new, orange, phone, phones, released, room, sim, sol, uk, vodafone
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Unseen, but profitable
IBM wants to get into operator’s back rooms, leaving the public-facing, stuff to HP and its ilk, and has opened a new research centre specifically aimed at mobile operators.…
Free White Paper – IBM Sets Pace in Unix Virtualization
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(Source The Register)
Tags: all, free, mobile, new, room, source the register
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People have been talking about the coming mobile revolution for 20 years, but on a recent book tour with my Android phone, I realised it’s finally here
I’ve just come back from a month-long, multi-city, US and Canada book tour for my new novel, For the Win. I’ve done book tours before, but this one was different: this was the tour with an Android Nexus One phone, and it was game-changing.
I’ve been told about the coming mobile revolution for 20 years now, but frankly, mobile phones are generally rubbish. The carriers are awful and abusive. The apps suck. And so on. Something’s changed.
Take directions: Google Maps are, of course, the ne plus ultra of navigation, so having them in your pocket is powerful. But combine that with Android’s stellar turn-by-turn directions, which incorporates Google’s traffic data to get you round the terrible snarls, and things get really easy. What’s more, the ability to program the map destination by speaking it (Google’s various voice apps have given it improbably good voice-recognition performance, producing a training set that is wide and deep), or by photographing it on a printout (using the Google Goggles app that converts images to words to Google searches), felt futuristic and deeply right.
Young adult book tours involve a lot of school visits, often in deep suburbs that the media escorts supplied by your publisher aren’t that familiar with (these escorts often come armed with confusing Mapquest printouts that seem to come from an earlier century). When you’re not running late to a tour stop, you’re often running early, with just enough time to stop for a cup of coffee and a snack. Add Google location search to that and you can avoid going to a petrol station or (even worse) McDonald’s or Dunkin’ Donuts and find hidden gems that you’d have to be a local to get at otherwise. I ate better on this tour than I ever have before.
I “rooted” my Nexus One, breaking into the OS so that I could easily “tether” it to my laptop, using it as a 3G modem between tour stops (we didn’t have to root my wife’s matching phone, as Google supplied us with an unlocked developer handset). My typical tour day started at 5am with breakfast and work on the novel, then a 6am interview with someone in Europe, then pickup, two to four school visits with a short lunch break, three or four interviews, then a bookstore signing or a plane (or both). As busy as that sounds, there’s actually a fair bit of dead time in it while sitting in the escort’s car, trying to find the next stop.
This time round, I plugged the laptop into the cigarette lighter and the phone into the laptop – this gave the phone a battery charge and the laptop internet access. And best of all, it meant that I could harvest those dead minutes to answer emails, keep on blogging, and generally stay abreast of things.
Which meant that I got lots more of the touring author’s most precious commodity: sleep. On previous tours, returning to the hotel meant sitting down for three to four hours’ worth of emails before bed, which cut my sleep time to less than four hours some nights. But this time round, I got back to the room completely caught up, and was able to flop down in bed, eat some minibar cashews, and hit the sack.
Travelling with your own internet source is brilliant. At Atlanta airport, I was stuck for four hours while a monster storm hammered the building with barrages of lightning. Immediately, every one of the expensive Wi-Fi networks in the building went dead as thousands of stranded travellers tried to use them all at once. I found a corner with a mains outlet, plugged in the laptop, tethered my phone, and enjoyed my own private network connection. It wasn’t fast, but it was free and it worked.
I still have a US T-Mobile account from when I lived in the US, and I pay for the unlimited data plan there (which, like the Orange UK Sim I use here, has a bizarre and fraudulent definition of “unlimited” that includes a data cap). It’s easily worth keeping the account alive for those times that I’m back in the US – one day’s 3G savings (not having to pay for expensive hotel and airport broadband) pays for a month’s mobile service.
But when I travel to places where I don’t have a Sim, such as France or Germany, where I’ll be touring in September, it’s not pretty. Orange charges nearly £1 per megabyte, and its bolt-on Euro traveller plans charge something like £30 for 30MB, and limit you to 30MB per month. I can’t figure out who the putative customer for this is: the travelling exec who really needs email on the road, but receives a tiny trickle of email every day, apparently.
The most absurd part is when you take an Orange UK Sim to France (France Telecom being Orange’s parent company) or a T-Mobile Sim to Germany (Deutsche Telekom has the same relationship to T-Mobile except in the UK, where it’s a joint venture with France Telecom) and the company charges an extortionate roaming charge for using their parent company’s network, on the grounds that they’re “different companies”.
Which is the fundamental paradox of mobile – so long as the mobile carriers remain a part of mobile computing, it will only work for so long as you don’t go anywhere.
• Cory Doctorow’s new novel, For The Win, is out now
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(Source The Guardian)
Tags: 10, 3, all, android, best, blog, charges, compare, comparemobiles.com, email, free, google, mobile, Mobile News, mobile phone, mobile phones, mobiles, networks, new, orange, phone, phones, roaming, room, sam, service, sim, sol, station, storm, t-mobile, three, uk, venture
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Apple is preparing to reveal its latest iPhone, but many details were leaked after a prototype was left in a bar
Apple’s chief executive, Steve Jobs, is due to unveil the fourth version of the company’s hugely popular iPhone tomorrow – including a screen with up to four times more detail, a camera flash, noise cancellation and longer battery life.
The announcement is expected at the company’s Worldwide Developer Conference in San Francisco, which has drawn thousands of programmers keen to write programs – apps – for the device.
More than 51m iPhones have been sold since its launch in June 2007, and a number of developers have made thousands of pounds from selling apps through Apple’s App Store.
But for Jobs the unveiling will be something of an anticlimax – many details about the phone leaked out in mid-April after one of his staff lost a prototype in a bar near the company’s headquarters. It was sold to gadget blog Gizmodo, where blogger Jason Chen took it apart and posted a video declaring: “You are looking at Apple’s next iPhone.”
Jobs prefers to keep details of upcoming products under wraps to heighten expectations. But with more details known about the new iPhone than any previous model, some of that effect is likely to be diminished.
Yet Apple can revel in having passed Microsoft as the most valuable technology company, based on market capitalisation, and having sold 2m of its iPad tablet computers worldwide since they went on sale in the US on 3 April – including a highly successful UK launch that saw a queue of over a thousand people outside Apple’s flagship store in Regent Street, London.
Gizmodo’s posting about the new iPhone has turned into a criminal investigation after the roommate of Brian Hogan – who walked out of a bar with the iPhone – contacted police, worried that the phone was stolen. Hogan had sold the phone to Gizmodo for a reputed $5,000, which had then contacted Apple to see if the phone was a genuine prototype.
Speaking at a conference last week, Jobs acknowledged that Apple had lost “a wireless product” and said it was unclear whether the phone was lost or stolen. “This is a story that’s got everything – theft, extortion, I’m sure there’s sex in there somewhere – someone should make a movie of it,” he said. He added that some people had tried to tell him not to go after Gizmodo, but he had decided he could not let Apple’s “core values” slide – though he did not explain what values those were.
Jobs has recently become notable for personally replying to emails sent from members of the public. He said that he enjoyed the experience: “There’s nothing that makes my day more than getting a random email from some person in the UK that they just got an iPad and how it made their day. That’s what keeps me going.”
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(Source The Guardian)
Tags: 10, 3, all, App Store, apple, blog, compare, comparemobiles.com, email, gadget, iphone, latest, mobile, Mobile News, mobile phone, mobile phones, mobiles, new, phone, phones, room, sol, test, uk, world
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Apple’s ’4G’ device is out this month. Will Steve Jobs also cut the price of the current model and challenge Nokia head-on?
Steve Jobs will appear before the Apple faithful tomorrow to reveal the latest version of the Californian technology group’s mobile phone. Nicknamed the iPhone “4G” – on the basis that the last one was the 3GS, with the “S” standing for speed – it will be the summer’s must-have gadget, hitting the UK this month. But it is also seen as being in the vanguard of an all-out assault on the mobile market.
In the three years since it launched its first handset, Apple has grabbed the headlines and, more importantly, snatched a lucrative share of the more mature mobile phone markets of the US and Europe, where consumers are willing to pay upwards of £30 a month to get an iPhone. Now, speculation is rising that the company is approaching a so-called “iPod moment” in mobiles: the point at which it will decide that it can capture a much larger slice of the market by producing more than one device.
The success of the App Store, which has seen iPhone users download billions of applications, coupled with the pressure to have a wide market to attract advertisers to its embryonic iAd platform, is pushing Apple towards diversifying, just as it did with the iPod six years ago when it introduced the iPod mini. There is also increasing competition from Google’s Android platform. After two and a half years, handset manufacturers are finally producing compelling Android phones – such as the HTC Desire – and more are slated for release this year, including the mass-market HTC Wildfire.
But rather than unveil a new, cheaper version of the iPhone, Apple is expected to position the iPhone 4G at the top of the smartphone market and reorganise the existing range. The company is likely to halt production of the iPhone 3G – which cannot cope with Apple’s new multi-tasking software – and scrap both existing versions of the iPhone 3GS, which have 16GB and 32GB of memory. It will replace them with a new 8GB version of the 3GS, which is expected to be aimed at the wider market.
The iPhone 4G – according to mobile industry insiders who have seen one and confirmed widespread web leaks – will be available in two versions: 32GB and 64GB. These will put “clear blue water” between it and the mass-market 3GS, as one industry executive puts it. The 4G is slightly smaller and slimmer than the current 3GS. It has an improved 5-megapixel camera with flash and uses micro-sim cards, as seen in the iPad. It also has a glass back, which greatly assists phone reception. In the UK, it is expected to be sold by the same mobile phone networks that have the current iPhone: O2, Orange and Vodafone. It is unclear whether Tesco Mobile will have the 4G when it is launched in the last week of this month.
The parallels between Apple’s current position in the mobile phone market and the place it held in the digital music market when it introduced the iPod mini are revealing. The first iPod appeared in late 2001, but it was not until 2003 that Apple launched the iTunes store. One million tracks were sold in the first five days and 70m in the first year. That showed Apple there was a real mass market for digital music and was a spur for the creation of the first variant of the iPod line, the iPod mini, the following year.
At the time, Apple was lodged firmly in the high end of the market for digital music players. The iPod was the benchmark by which all others were measured and Apple had a share of about 30%. The iPod mini – replaced at the end of 2005 by the Nano – was designed to grab a large part of the next third down. In similar fashion, the iPhone has become the handset by which other mobiles are measured, and in markets including the UK it has made Apple the third-largest mobile phone manufacturer after Nokia and Samsung. It is now a question of how much of the rest of the market – chock full of me-too touchscreen devices from the likes of Nokia, LG and Samsung – Apple wants.
“I would argue that they may already have reached the tipping point,” Ben Wood at CCS Insight – a long-time follower of the mobile market – says. “The iPhone has become a ubiquitous product in the markets where its pricing is acceptable.”
He believes that a real driver behind Apple’s growth will be the iAd platform, which Jobs announced this year alongside the new version of the iPhone software – which is also in the iPad. The new mobile advertising platform is designed to allow iPhone app developers to create in-app advertising. Currently, anyone who clicks on an advert in a downloadable app is bounced out of it and on to the advertiser’s webpage. As a result, many users are put off clicking on adverts. In contrast, iAd will allow full-screen video and interactive advertising content to be served within an application. Crucially, Apple will sell and serve the adverts, and developers will receive 60% of their iAd revenue.
“With iAd, which could be as significant to Apple as the iPod franchise itself, Apple has a tremendous opportunity. It will provide a further chance to lock in their leading position in application development,” Wood says. “If iAd becomes the kind of phenomenon that Apple appears to be able to create, and becomes as big as it could, then potentially Apple could really disrupt the market by subsidising the iPhone from their iAd revenues.”
But whether iAd means that Apple needs to go all the way into the low end of the market is doubtful.
“IPhone users are a segment of the population that has affinity with technology and disposable income, and that is a marketeer’s dream already,” Wood says.
And Carolina Milanesi, research vice-president at rival analysts Gartner, is not convinced that this is the right time for Apple to go mass market, citing price constraints on the iPhone’s most important feature – its large touchscreen.
“On the iPod touch and the iPhone, the screen is very important,” she says. “Music is easier [to do in a mass-market device] because it is just [data] storage, and with the price of storage coming down you can experiment with design. But when you have applications running on the device, how much dumber can your device become before it is useless? And that is where they are going to struggle. What else do you cut?”
Apple could cut its own profits, but it has shown little desire to do that in the past: the switch from the 3G to the 3GS actually reduced the manufacturing cost of the phone, analysts reckon.
“Yes, of course, they can expand their addressable market so much quicker, but do they want that?” says Milanesi. “Just as Jobs says Apple does not want to be the Dell of the PC market, [so] Apple does not want to be the Nokia of the mobile market.” How true that is will be revealed tomorrow.
Focus on Apple’s factory
While Apple fans will drool over the new iPhone this week, tragic events in China have thrown a spotlight on the human cost of the west’s obsession with shiny toys. A spate of suicides at the massive Chinese plant run by Taiwanese contract electronics manufacturer Foxconn has called into question working conditions at one of Apple’s largest suppliers.
The Californian company has dispatched a team of investigators to discover why 10 people have killed themselves so far this year. Management at the Shenzhen facility, which stretches across three square kilometers and employs more than 250,000 people, are trying to solve the problem by hiring counsellors, playing soothing music on production lines, increasing wages and asking new recruits to sign a ‘”no-suicide” contract. They are also taking more direct action, installing netting around outdoor stairwells of the dormitory buildings, where workers sleep eight to a room.
Speaking last week, Steve Jobs said Apple was “diligent” when it came to understanding the working conditions in the supply chain, auditing its direct suppliers as well as tertiary suppliers.
“We are over there trying to understand what is happening and more importantly trying to understand how we can help because it is a difficult situation,” he told the D8 conference organised by All Things Digital. He said many young workers came from poor rural areas and were away from home for the first time.
“They are probably less prepared to leave home than your typical High School student going to college in this country. I think there are some real issues there,” he said.
But he stressed: “Foxconn is not a sweatshop. They have got restaurants and movie theatres and hospitals and swimming pools. For a factory, it is a pretty nice factory.”
Some of Foxconn’s workers disagree, complaining the monotonous workload causes depression. “I do the same thing every day,” Xiao Qi, a college graduate who works at Foxconn in product development told Bloomberg Businessweek. “I have no future.”
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(Source The Guardian)
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As well as churning out millions of electronics devices for sale under upscale brand names like Apple’s, China’s manufacturers have a tendency to produce lookalikes at low prices, mainly for the Asian markets. The iPed is one of the first to target the “media tablet” market….
If anyone’s coming back from China, I hope they’re bringing back an iPed, as reported on Japanese TV news. This looks like the first iPadalike to go on sale, and a large part of its appeal is the low price ($105). However, I expect some rather more expensive devices will be shown at this week’s Computex trade show in Taiwan, starting with MSI’s Wind Pad 110, which has an ARM processor running Google’s Android mobile phone operating system. Acer, Dell and Lenovo are also tipped to enter the market at some point.
According to The Wall Street Journal: “Bob Morris, ARM’s director of mobile computing, says his company is tracking about 40 tablet-style devices being designed with ARM-based chips, plus about 10 more e-reader devices for electronic books. He estimated that ‘upwards of half’ are based on Android.”
Apple’s iPad is basically an iPod Touch XL, so I don’t see any reason why Google’s mobile phone software should not be similarly upscaled for the mid-sized tablet format. It might not have the polish of Apple’s software, but polish isn’t everything. There are other things in life, including diversity and freedom of choice, as well as price.
The point is that where Apple’s system is proprietary and closed, Google’s is based on open source Linux, and you can license it. Instead of users being limited to one basic tablet from one supplier, and a single censored marketplace for approved apps, Android will enable thousands of manufacturers and software developers to compete for sales. Some people find freedom of choice is just too hard for them to handle, of course, but the (relatively) more open system could eventually triumph, as Microsoft MS DOS (aka IBM PC DOS) and Windows did over Apple’s Mac OS in the 1980s and 1990s. And while no one knows if this will actually happen, it already seems likely that Android phones will outsell Apple iPhones.
Either way, as the FT’s Tech blog says: “Everyone’s eager to capitalise on the iPad’s technological shortcomings.” Well, Apple has left lots of room for competition. For a start, there’s the chance to provide cloud-based systems that don’t demand to be attached to a personal computer running Apple’s iTunes for synchronisation.
The first version of the iPad also has lots of hardware and software limitations, including the annoying lack of multi-tasking for third-party apps, lack of Adobe Flash (not even as a user-selected option), the mysteriously missing webcam for Skype, the lack of a USB port or an SD card slot, and so on. Apple has probably left out some of these useful features in order to create a market for an upgraded iPad to be released in 18-24 months, but it means rivals can easily offer these things first.
There are, of course, lots of alternatives to Android in the slate market. Some manufacturers already sell, or might sell, tablets that run different versions of Linux (including Nokia and Intel’s MeeGo), Windows CE Embedded or Windows 7, or even Palm’s WebOS, now owned by HP. Also, some tablets will be based on ARM chips such as Snapdragon or Tegra, and some on Intel Atom chips, depending on whether they’re small versions of laptop computers or big versions of mobile phones.
However, Google has already singled out Apple as the dictatorial 1984-style enemy of freedom in the smartphone market (an amusing twist on Apple’s attack on IBM), and this war looks likely to be continued in the “overgrown smartphone” part of the tablet market.
One key problem is that Google specified Android for screens up to about 7 inches, presumably thinking that the stripped-down web-oriented Chrome OS would be used on devices with bigger screens. But if Google isn’t hammering out a new tablet “device profile” based on XGA (1024 x 768 pixel) screens, I’ll be very disappointed.
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(Source The Guardian)
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Google shows off its attempt to let people watch both the TV on the web and use the web on TV, although it is only currently available for US audiences
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(Source ZDNet UK)
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Google (NSDQ: GOOG) is offering $68.2m to buy up publicly-traded Global IP Solutions, a San Francisco-based company which sells technology used to deliver voice and video over IP networks. Google is a long-time Global IP Solutions customer. Other customers include include Yahoo (NSDQ: YHOO), which licenses the technology to power voice chat on Yahoo Messenger, as well as Nortel, Samsung and AOL (NYSE: AOL). In a release, Global IP Solutions says it expects to continue to support its current customers but doesn’t offer specific details about where it will fit at Google, saying simply that it will “continue to enhance and extend our products and technology.”
 Photo by Carlos Luna on Flickr. Some rights reserved
One big hint: Last month, Global IP Solutions said it was introducing new technology that makes it simple for Android developers to integrate video conferencing and chat into their apps.
The deal needs to be approved by the owners of 90% of Global IP Solutions’ stock, but the companies say they already have the support of shareholders who own more than 50% of the company, including backer Kistefos Venture Capital. Google is offering a 142% premium to Global IP Solutions’ stock price in January, when the company disclosed there had been “strategic interest from a potential buyer” and a 27.5% premium to its price last week.
This is the second acquisition in Google’s recent 15-company shopping spree that is related to VOIP. In November, Google bought up VOIP provider Gizmo5 for a reported $30m in order to improve Google Voice.
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(Source The Guardian)
Tags: 10, 3, android, blog, compare, comparemobiles.com, deal, global, google, mobile, Mobile News, mobile phone, mobile phones, mobiles, networks, new, phone, phones, room, sam, samsung, sim, sol, uk, venture
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New Mobile & Latest Deal News!

Our most popular phone, the HTC Desire is now available in black – exclusive to Orange. The Desire is an enhanced Nexus One, it adds an optical trackpad in place of the Nexus One’s trackball, plus HTC’s excellent Sense user interface. Ergonomically, the HTC Desire just slips naturally into the hand with its all-round soft curves, on paper it’s slightly larger than the Nexus One but in real-life this isn’t noticeable.
The HTC Desire has a fantastic 3.7 inch widescreen, AMOLED display, delivering 720×480 pixels resolution. Arguably crisper and clearer than any other display on the market, it delivers touchscreen responsiveness definitely in the ballpark of the iPhone and, moreover, it is fast. The combination of Android 2.1 sitting above a Snapdragon CPU clocked at 1GHz with 512Mb of RAM and ROM really does enable you to zap through opening up applications and then moving between them.
Its multimedia credentials, are quietly competent rather than superb – such as the 5 megapixel, autofocus camera with LED flash and its 32GB memory card capacity. Where the Nexus One really impresses, though, is in what could be called its charisma, if it could walk into a crowded room, heads would most definitely turn. Its Teflon-coated back and sides are simultaneously rubbery and tough yet soft and almost sensuous, a strangely compelling tactile experience.
Tags: 12, 3, all, android, card, compare, comparemobiles.com, deal, Deals, HTC, iphone, latest, latest deal, mobile, mobiles, new, new mobile, orange, phone, room, sim, sol, test, Touch
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After a short period on the block, the smartphone maker is sold
Hewlett-Packard is buying Palm for nearly $1bn in cash, ending a brief period when it had looked as though the troubled smartphone maker might be bought by rival phone makers HTC or the Chinese computer maker Lenovo.
The $5.70 per share price represents a 23% premium over the price yesterday. Accounting for debt, which HP is also taking on, the transaction has a value of $1.2bn. It is expected to close by the end of July. Last year Palm stock traded at up to $18 – though that is a far cry from its 2000 high of $552.
The deal means that HP can move aggressively into the mobile phone market using Palm’s WebOS operating system, and also attack the market for “slate” computers like Apple’s iPad, a niche for which sales are expected to grow rapidly this year.
The transaction also means that the uncertainty that has been hanging over Palm – which attempted to break the three-way stranglehold on the smartphone market by Nokia, BlackBerry maker RIM and Apple – is over.
In the official statement, HP says the deal has been agreed by both boards.
“Palm’s innovative operating system provides an ideal platform to expand HP’s mobility strategy and create a unique HP experience spanning multiple mobile connected devices,” said Todd Bradley, executive vice president, Personal Systems Group, HP. “And, Palm possesses significant IP assets and has a highly skilled team. The smartphone market is large, profitable and rapidly growing, and companies that can provide an integrated device and experience command a higher share. Advances in mobility are offering significant opportunities, and HP intends to be a leader in this market.”
The statement notes that Jon Rubenstein, the former Apple executive who was brought in as chief executive at Palm after joining it in October 2007, is expected to remain with the company.
HP has not previously been seen as a player in the mobile phone market. But it has the heft to be able to cut deals with the big phone networks: Palm struggled to get good prices for its Palm Pre and Pixi products, despite enthusiastic reviews. It is reckoned that about 500,000 Pre handsets were sold in the US after its release in 2009.
A key feature that Palm will bring to HP is the WebOS operating system for mobile phones, putting HP into contention with Nokia’s Symbian, Google’s Android, RIM’s BlackBerry, Apple’s OSX and Microsoft’s Windows Mobile and upcoming Windows Phone.
Palm has been losing share in the smartphone market to Apple and, now, Android.
Elevation Partners, the company which provided repeated investments that in effect kept Palm from going bust, should realise a small profit on the deal. Dan Primack of PEHub, which follows private equity transactions, noted: “Back of envelope math shows Elevation would get $485m from HP/Palm deal. Compared to $460m in. “
Engadget has details of a phone call with HP executives: the suggestion is that HP adds the global reach, while Palm brings the intellectual property.
In a related post, Engadget says that
[the] word is that Palm’s existing hardware roadmap is basically untouched at this point by this acquisition, but the good news on the HP end of things is that the company sees WebOS as a “prized asset,” and they intend to “scale it across multiple connected devices.” That sounds like tablets to us, and HP didn’t beat back that assumption. On the Palm hardware end, Jon [Rubenstein] is very fond of saying “scale,” referring to the money and manufacturing resources at HP’s disposal, but he also says that he sees Palm working hand in hand with HP on devices.
Read Original Story…
(Source The Guardian)
Tags: 10, 3, all, android, apple, Blackberry, blog, compare, compared, comparemobiles.com, deal, Deals, gadget, global, google, HTC, maker, mobile, Mobile News, mobile phone, mobile phones, mobiles, networks, new, nokia, palm, phone, phones, prices, review, reviews, room, sol, three, Touch, twitter, uk
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The Bible YouVersion.com
Price: Free
Store: Apple iTunes for both iPhone and iPad, Android Market and GetJar – the independent apps store which claims to be second only to Apple’s iTunes in its volume of sales.
Features: The app offers 41 different translations in 21 languages and includes a one-year reading plan to help you make it through the whole thing. There’s also a bible-centric social network, and because the app doesn’t store the whole publication it won’t take up too much room on your phone. Compatible with several hundred phones including Windows Mobile, Blackberry, Symbian and Palm.
The good bits: You get the world’s number one bestseller on your mobile. And this is just the app – YouVersion‘s all singing, all dancing wiki-style online Bible is very impressive.
The bad bits: Well all the fire and brimstone revelations bit is pretty scary, but other than that it has been GetJar’s most popular Bible app. And there are several.
More: This app was downloaded more than 405,000 times in its first month alone. As user Valiantcrusader says: “If I could have one thing to take with me on the road, it’s the Word of God,” while James praises it because “it gives me the abillity to show Christians their God commands them to beat slaves to death and stone old men for working on Sundays right from my mobile phone!”
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(Source The Guardian)
Tags: 10, 3, all, android, apple, best, Blackberry, blog, compare, comparemobiles.com, free, iphone, line, mobile, Mobile News, mobile phone, mobile phones, mobiles, new, palm, phone, phones, review, reviews, room, sol, uk, world
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Blue rinse? There’s an app for that
Mobile developers have expressed privacy fears over a Conservative general election-related iPhone application.…
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(Source The Register)
Tags: 10, 3, compare, comparemobiles.com, iphone, mobile, Mobile News, mobiles, new, phone, room, sol, source the register, uk
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In your living room? NFC
Apple has patented using an NFC-equipped iPhone to set up links between electronic devices, hinting at how the company sees the future of the living room and its part there.…
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(Source The Register)
Tags: 10, 3, apple, compare, comparemobiles.com, iphone, mobile, Mobile News, mobiles, new, phone, room, sol, source the register, uk
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New Mobile & Latest Deal News!

The HTC Desire is basically an enhanced Nexus One, which makes it possibly the most advanced phone available. It adds an optical trackpad in place of the Nexus One’s trackball, plus HTC’s excellent Sense user interface. Ergonomically, the HTC Desire just slips naturally into the hand with its all-round soft curves, on paper it’s slightly larger than the Nexus One but in real-life this isn’t noticeable.
The HTC Desire has a fantastic 3.7 inch widescreen, AMOLED display, delivering 720×480 pixels resolution. Arguably crisper and clearer than any other display on the market, it delivers touchscreen responsiveness definitely in the ballpark of the iPhone and, moreover, it is fast. The combination of Android 2.1 sitting above a Snapdragon CPU clocked at 1GHz with 512Mb of RAM and ROM really does enable you to zap through opening up applications and then moving between them.
Its multimedia credentials, are quietly competent rather than superb – such as the 5 megapixel, autofocus camera with LED flash and its 32GB memory card capacity. Where the Nexus One really impresses, though, is in what could be called its charisma, if it could walk into a crowded room, heads would most definitely turn. Its Teflon-coated back and sides are simultaneously rubbery and tough yet soft and almost sensuous, a strangely compelling tactile experience.
Tags: 12, 3, all, android, card, compare, comparemobiles.com, deal, Deals, HTC, iphone, latest, latest deal, mobile, mobiles, new, new mobile, phone, room, sim, sol, test, Touch
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Corporation to roll out official applications, beginning with BBC News in April and BBC Sport in May
The BBC has announced a new range of free applications that will deliver its online services to mobile devices, starting with BBC News in April. The BBC is also considering an iPlayer application for release later in the year.
BBC Sport will follow News, lauching its application in May. Both apps will be launched in a UK and a global version.
Announcing the new mobile services today at Mobile World Congress in Barcelona, the BBC’s director of future media and technology, Erik Huggers, said: “It’s been 12 years since the launch of BBC Online, but as media converges and technology accelerates, licence fee payers are increasingly using sophisticated handheld devices to access information. They tell us that they want to access the digital services that they have paid for at a time and place that suits them.”
A range of unauthorised BBC applications are already available and fairly popular. The new official applications now give licence payers an authorised alternative as mobile phones become more powerful and connectivity more accessible.
According to the second largest app store GetJar, an unauthorised version of BBC Mobile was downloaded 110,032 times by January. In December, the mobile BBC site attracted by 1,851,000 visitors.
BBC News
BBC News for mobile will not only provide users with updated breaking news including video and audio, it will also allow them to send comments and pictures directly to the newsroom. However, the demo of the new app reveals that the user integration isn’t as prominent as with the BBC’s international rival CNN.
The simple and intuitive navigation of thn ews app can already be tested online. “The main screen uses a carousel structure so you can quickly catch up on the news by sliding each row sideways to skim through the latest stories. You can also personalise the experience by reordering the rows to put your favourite news section at the top,” says David Madden of the future media and technology mobile team in a blogpost.
BBC News will first be available on Apple’s iPhone and iPod Touch, followed by the BlackBerry OS and Google’s Android later in the year.
BBC Sport
Starting with the football World Cup in South Africa, the sport app will focus on the live match experience. Content that is broadcast on TV by the BBC will be available for football fans as well as on-demand clips of every goal scored in the tournament. Users will also be able to access content from BBC Radio 5 Live, and live text commentaries from BBC presenters and blogs.
The 2010/11 English football season, Formula One and coverage of other sports will be added later in the year. While the UK version of the spoart app will be free, the global version will be released separately by BBC Worldwide and, in line with other international BBC Worldwide services, will feature advertising.
How will news organisations react?
The BBC iPlayer is already optimised for mobile browsers, and available for Nokia’s Ovi app store, but there are plans to make further versions available for other smartphones available to UK audiences only.
While news organisations have pinned their hopes on smartphone applications as a way to make revenue, the BBC will offer its applications for free. Recently, News Corporation’s James Murdoch said that a “dominant” BBC threatens independent journalism in the UK.
Should the BBC charge for its mobile applications or does its licence fee already include them? What do you think? Let us know in the comments.
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(Source The Guardian)
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• The big news this week is likely to come out of Mobile World Congress, the phone industry’s annual shindig in Barcelona. Our own Richard Wray is there, reporting on plans for a number of companies to link up to offer a rival to Apple’s app store.
• Another competitor looking for more success in the mobile world is Adobe, which says that it’s planning to offer Flash and AIR for Android. There’s no Flash on the iPhone, as we’ve discussed previously, but it looks like Adobe wants to try and get Apple’s competitors to support its runtimes.
• A couple more things to ponder coming out of the weekend: BoingBoing points out that the state of Washington – which is facing a budget deficit of almost $3bn – could give Microsoft a $100m tax break and an amnesty on $1bn in unpaid taxes; and Robert Scoble manages to argue pretty successfully why those who whine about the TED conference being too exclusive should stop moaning.
You can follow our links and commentary each day through Twitter (@guardiantech, or our personal accounts) or by watching our Delicious feed.
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(Source The Guardian)
Tags: 10, 3, android, App Store, apple, blog, compare, comparemobiles.com, iphone, mobile, Mobile News, mobile phone, mobile phones, mobiles, new, phone, phones, room, sol, twitter, uk, world
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The only way to encourage developers to create great apps for all mobile phones, and not just Apple’s iPhone, is to reward them – and that means paying more
Easy to use mobile applications of the kind that Apple is pioneering are a huge economic opportunity to generate growth and jobs but also a conundrum. At a time when the whole world of computing is migrating into the “cloud”, with data stored out there on the web rather than on our computer desktops, the mobile world is moving in the opposite direction: nearly all of these games and services are being downloaded on to our mobile devices.
The result is that we are using our apps – and few more so than me – through dedicated silos rather than on the web. This has advantages, not least because data stored on your phone can be accessed more quickly, but also a big downside. This is partly because you are a prisoner of your service provider such as Apple, but mainly because if these apps were made for the web, then every phone would be able to access them, users would have big opportunities to share and developers wouldn’t have to spend money they haven’t got making multiple apps for incompatible phones.
At the moment, if you want to port an iPhone app to devices running Google’s Android operating system, you have to start building again from scratch. Apps would be much cheaper if they could be built to run across different platforms. Tom Hume, managing director of Brighton based FuturePlatforms, points out that Apple developers have to work in the Objective C computer language, whereas the HTML5 standard requires only minor changes between platforms.
FuturePlatforms operates a Google-style “gold card” system, allowing staff time off to do their own things. One developer used this option to produce an unofficial app of the Guardian for phones using Google’s Android operating system which in some ways is more flexible than the iPhone app (eg, it can download the paper during the night).
Make no mistake, something really big is happening with apps as this amazing device we still call a mobile phone extends its tentacles ever deeper into our lives. Today it is games, social networks, reading, search, location-based services; tomorrow health, work, painting, education, who knows what.
The stats are startling. According to technology research company Gartner, physical downloads of apps reached 2.5bn last year. These were overwhelmingly on iPhone and iPod Touch devices. But since iPhones amount to less than 1% of all phones, you don’t have to be a genius to realise the enormous potential. It could be that Gartner’s predictions of 4.5bn downloads this year and an astonishing 21.6bn in 2013, equivalent to more than three for everyone on the planet, will prove an underestimate.
The good – or bad – news, is that a staggering 87% of these downloads will be free for users. That’s great for you and me, but it is not an obvious way to encourage a growing industry to hire people to make up for the black hole caused by the banking collapse. Many of these “free” downloads will be supported by advertising and others will be corporations promoting their brands. But most will be free because creators don’t think they can charge for them.
At the moment, there is a grave distortion in the balance of power. Most of the money is going to the app shops such as Apple – which controls the gateway to the developers, who are often on £60 or more an hour – with the content providers squeezed in the middle of an increasingly crowded market.
I have been talking recently to developers – partly to research this column and partly because I am trying to do an app of my own to see how difficult it is (more of that at a later date, maybe). The overwhelming message is how difficult it is to make enough profit to justify the investment when costs are so high and the market flooded with freebies. Sure there are some who make good money, such as existing branded games being repackaged in mobile form and niche services. The most successful income-earning apps last year – satellite navigation guides at £30 a pop – have been undermined by Google bringing out a free turn-by-turn street navigation option.
Unsurprisingly then, ustwo of Shoreditch – maker of, among other things, mouthoff, an app that enables the phone screen to mimic movements of your mouth, which had mouth-watering publicity here and in the US – couldn’t make a respectable profit at 59p. Indeed, the company admits “the bottom line is that it’s impossible to make money at the 59p price point for 99% of studios”.
Toiluxe, a neat 59p iPhone app that uses satellite signals to tell you where the nearest toilet is in London – whether the Ritz hotel or a public convenience – got publicity in several newspapers but not enough to make a respectable return given that the developer only ends up with only 60% of income after Apple and Vat (levied at higher Irish rates where the servers are based).
The obvious answer is to raise prices, but that is easier said than done in an environment where so much is available for nothing – as newspapers in a different neck of the woods know full well.
It is all quite crazy, really. People who pay more than £2.50 for a cup of coffee that is gone in a few minutes are reluctant to pay £1 for a paper that will last for hours or an app that will be with you for ages, probably with free upgrades. It is also becoming increasingly difficult to find an app among the hundreds of thousands on offer on the iPhone despite the growth of apps helping you to do just this (ie, looking for relevant apps) such as Chomp, or Mplayit on Facebook or Apple’s Genius. There must be hundreds of great apps that hardly anyone has discovered. Goodness knows what it will be like in a few years time.
There is an elephant in the room even though it is invisible at the moment: the bedroom programmer, shorthand for individuals working on their own. The reason is that it is very difficult to write code for a phone in the way that kids could program their BBC or Spectrum computers in the 1980s, a phenomenon that led the same kids to create a thriving computer games industry. Uncle Steve won’t let you near his phones except on his own terms. It may start to change with Google’s Android operating system based on open source, and I know of at least one developer working on an app to enable people to do their own coding on a phone in a (relatively) simple way.
If that happened maybe a new generation of cloud coders could send the apps revolution off in a whole new – and much cheaper – direction. The best things in life are not always free.
twitter.com/vickeegan
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(Source The Guardian)
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